Claims Substantiation

Leatherhead Food Research
Leatherhead Food Research

Detailed information

Leatherhead brings together its experts from Regulatory, Nutrition and Consumer, Sensory and Market Insight to offer a comprehensive overview of different types of claims made about food and other FMCG and how to go about substantiating them. The Global Regulatory team supports clients in identifying claim compliance. With reference to real case examples and discussion of interpretation of rules and regulations, our Marketing & Claims expert will present regulatory decisions made with regards to claims substantiation, including identifying where marketers have got it right and wrong. The Nutrition team supports clients wanting to submit a health claim to EFSA, based on newly developed scientific data, and our expert will present on what methods need to be followed and what kind of evidence is required to meet the EFSA guidelines. The Consumer, Sensory and Market Insight team supports clients by carrying out consumer and sensory tests and proving market data for comparative and non-comparative claims, and our expert in this field will present examples of current sensory claims, methods to substantiate, and relevant protocols and standards.
Course code:702Y1
Method:Blended learning
Duration:1 Day

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Leatherhead Food Research

Leatherhead Food Research offers services including market intelligence, food research and analysis, food legislation, business and technical information and training. Additionally, we can deliver bespoke consulting and research services to both Members and non-Member organisations.

Our offerings are structured according to five main service platforms:

Regulatory Services: Leatherhead Food Research provides a regulatory advisory service offering global support spanning over 100 countries.

Food Innovation: Focusing on food ingredients and product formulation, our Food Innovation service embraces the whole food innovation cycle - from concept, to development, to scale-up, through to scientific sensory and consumer assessment of final products.

Sensory & Consumer: Our Sensory & Consumer team offers sensory evaluation and consumer insight research to the food and drink industry.

Nutrition: The Nutrition service offers research on nutrition and human health.

Food Safety: Leatherhead Food Research has a dedicated Food Safety team conducting ongoing research into food safety.

In addition to the core service platforms, Leatherhead Food Research's team of food consultants regularly delivers large-scale public and private funded research and analytical projects, including work for the FSA, EU and Department of Health.

We also offer a wide range of services that help our clients build their skills and access vital knowledge quickly and easily. Our Knowledge Transfer service delivers training and conferences, e-info, market intelligence, library and publication services.

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