Johan Cruyff Institute for Sport Studies

Detailed information

Duration:4 Months
Accreditation:Diploma awarded by Johan Cruyff Institute for Sports Studies.
Requirements:Open to all all those who wish to acquire the fundamental concepts of Sports Management.

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Course program

The course lasts about 80-100 hours usually lasting about 4 months.

The program is divided into 4 modules of approximately 20 hours each:

Module 1. Strategic Management
Values, Mission and Vision
Competitive Advantage
Environmental Analysis
Sector Analysis
Internal Analysis

Module 2. Management Skills
Managerial Styles
Attracting and Retaining Talent
Managing High Performance Teams

Module 3. Sports MarketingYour Consumers
Mix Marketing
The Product Llife Cycle
The Brand
Market Segmentating
Sports Sponsorship

Module 4. Financial Management
Interpretation of Financial Statements
Funding in Sport
Investment and Project Appraisal
Risk Management

Course location

Johan Cruyff Institute for Sport Studies

The Johan Cruyff Institute for Sport Studies is dedicated to the education of sports people worldwide and to generating ideas and projects within the sports industry. The Institute is sports-oriented and steadily becoming a leading reference in the sports world. Our mission is to turn passion for sport into a profession and to provide knowledge management for sport organizations, offering comprehensive, tailored and high quality services.

We are an international team of professionals committed to excellence in teaching sports management. We want all participants in our programs to achieve experience unprecedented personal and professional development, and we intend to make a lasting contribution to education in the sports world. Education is a good investment during a changing environment, and we pride ourselves in understanding the needs and idiosyncrasies of athletes and sport entities.

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